How Don Jazzy made Korede , Di’Ja and Reekado Banks stars in a year

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Michael Collins Enebeli , widely known as Don Jazzy , is unarguably Nigeria’s most high profile music producer.
Beyond his dexterity in the area of music production however, Don Jazzy has shown he is also good when it comes to the discovery and nurturing of raw talents.

The Supreme Mavin Dysnasty boss, who worked with D’banj for several years before they parted ways, discovered Wande Coalwhile running one of Nigeria’s biggest music labels, Mo Hits Records (co owned by himself and D’banj).

Discovering Wande Coal, famously called the Black Diamond on the streets of Mushin, one of Nigeria’s most notorious slums, Don Jazzy turned him into a fine blend before they parted ways a few years ago.

He is also credited with the conversion of former Trybe Records rapper, Dr Sid to a singer with one of the best songs in the land in the last 5 years.

So soothing is the transition for the ‘Surulere’ singer that his days of struggling as a rap act is now almost entirely forgotten. One would think his Supreme Mavin Dynasty was already loaded enough with notable stars like Tiwa Savage, Dr Sid andD’Prince but that streak of nurturing raw talents propelled Don Jazzy into signing Korede Bello, Reekado Banks and Di’ja in February last year.

When the three young artistes, fondly called the Mavin 2.0, were unveiled early last year, many criticised the decision, saying it could derail the ambitions of the label.

For many of the critics, Don Jazzy should have concentrated more on Tiwa Savage, Dr Sid and D’Prince and was biting more than he could chew by bringing on board 3 acts at a time none of them had released any popular song.
Fast forward to just a year later, these young artistes have proved all doubters wrong, buy churning out hit songs in quick succession and becoming music sensations in Nigeria and beyond.

This achievement has once again underlined the status of Don Jazzy as a master of the game, whose mastery of production, technical know-how have combined well with the vocal ability of the three to turn them into stars in their own right.

What’s responsible for his successes is his understanding of consumer psychology, his ability to listen and connect with music tastes and his relentless passion for making good music. Of course, the A&R exec in him, and the smart kids he’s surrounded himself with, have made sure he picked three kids who are exactly what the fans need at this time.

Looking at the Nigerian music terrain, the feat becomes even more incredible considering how long it takes to nurture young talents before they blossom into established acts. It is safe to say no label in recent history has achieved this feat.

EME’s Shady and TrippleMG’s Tekno , who many of us thought would give the likes of Davido and Wizkid a big run for their money are still struggling to cement their status but Don Jazzy has succeeded in turning three fresh talents into stars in one year.

These Mavins youngsters’ appeared on the scene last year but today, they are rubbing shoulders with the heavyweights in the game. They have been headlining shows across the country and even outside Nigeria.

They have been on all major shows in the last one year and even performed at Ghana’s biggest annual musical event, Tigo Ghana Meets Naija where they thrilled the audience to no end.

The monster hit, ‘Dorobucci’ is the song that launched them into the music scene but they each of the have gone on to prove their individual skills by releasing their own hit songs. With their solo efforts, they have shown that they are ready to deliver even more.

Korede Bello released his first single, ‘African Princess featuring Don Jazzy on February 28, 2014. The industry soon took notice following his performance in ‘Dorobucci.’ Upon the release of his hit single, Godwin, his fan base has tripled and suddenly, it is almost impossible for anyone to ask: ‘Who is Korede Bello?’ no matter the part of the country you reside.

He has won the admiration of many ladies especially with his sweet sounding voice and the wink that gets ladies crazy. Even female celebrities are not left out and some have gone as far as kissing him after watching him perform on stage on more than one occasion.
He made headlines when Nigeria’s new President, Muhammadu Buhari ’s daughter took the viral picture with him after he had entertained the audience during the new President’s inauguration dinner at the Villa.

Reekado Banks, who went by the stage name Spicy prior to his record deal with SMD, was declared the Rookie of the Year at the 2014 edition of the Headies.

Reekado Banks premiered his first single, ‘Turn It Up’ on February 21, 2014 which happens to be the same day he got signed to Mavin Records. The song features Tiwa Savage and was released as his first official single under Mavin Records. His other songs, ‘Chop Am’ and ‘Katapot’ are popular hits.

Di’ja started her career in 2008. In 2012, she released a number of singles including ‘Dan’Iska (Rudebwoy)’, ‘Hold On’ (Ba Damuwa)’ and ‘How Can We Be Friends’.
On February 14, 2015, Don Jazzy announced the addition of the young woman to Mavin Records with her first official single under the label titled Yaro’ an up-tempo celebration of love and commitment against all odds. Her single, ‘Awww’ is one of the buzzing songs at the moment.

While the winning formula adopted by Don Jazzy might not be so difficult to figure out; it is surely not all that easy to replicate. This is even more so for record labels that only feast on the star power of established acts without the real desire to invest in the future by recruiting and nurturing talents.

With his managing the established acts on one hand and his infinite sense of aligning with the wishes of music lovers on the other, labels with similar ambitions must be ready to become more aware of what the people, especially the young ones, like in this age of social media.

And for Don Jazzy, you can hardly rule out a long winning streak ahead. It is not for nothing that the label is officially named the Supreme Mavin

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40 Comments

  1. Happy New Year Celebration to all Fans of Mavin Records
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    TITLE: THE YOUNG SHALL GROW

    Good Day Distinguish Ladies and Gentlemen
    Greetings to you from the MAVIN RECORDS

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    NOTE: The Feeding, Accommodation and Transportation will be taking care by Mavin Records Label

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    (Like and Share)

    Mavin Records.

  2. Greetings to all Fans of Mavin Records

    MUSIC AUDITION 2016 TALENTED HUNT
    TITLE: FORWARD EVER

    Good Day Distinguish Ladies and Gentlemen
    Greetings to you from the MAVIN RECORDS

    Are You Aware That Supreme Mavin Dynasty (SMD) Records Are Searching For Young Talented Once in the MAVIN MUSIC INDUSTRY

    These are the following below

    1. Singing

    2. Dancing

    3. Modeling

    4. Script Writing

    5. Fashion Designer (Tailoring)

    6. DJ

    7. Stylist

    8. Cosmetologist (Makeup Artist)

    If You Are Been Blessed in any of those Talent this is your opportunity By Showcasing your God Bless Talent on the next Upcoming Audition (Interview)

    For Further useful Information on how to apply Contact this Numbers below

    He is by name Mavin Tunji Afonja Chief Digital Officer (CDO) Mavin Records

    Contact Number:
    +234 905-3311-922
    +234 9033-555-490

    WhatsApp Number: +23490-2156-5707

    1. For Marketing and Production on Audio and Video

    2. Take Photography With and of the Mavin Records Artist

    3. For Edition and Amendment for Audio or Video Production

    4. For Invitation to Play in any of the following:

    Marriage Ceremony
    Get together Party (etc)
    Contact The Numbers below

    Contact Number:
    +23490-234-60310

    WhatsApp Number:
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    MAIL ADDRESS: (Mavinrecordsaudition@naij.com)

    This is your opportunity for being signed into Mavin Records

    NOTE: The Feeding, Accommodation and Transportation will be taking care by Mavin Records Label

    (Like and Share)

    Mavin Records.

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  5. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However, how can we communicate?

  6. Good day sir am stanley nwachukw by name and am a guitar boy master since I was born music is all I know and every body in my village knows me as a musician sir I have work very hard as I can and I have some domo with me am a singer and also good in raping pls sir help me. what you need is in me this is my number 08168987530

  7. My name is sunnyk,i am a singer, i lov singing music especially when am lonly,pls mr don jazzy come and help moooo, i promise i wont disapoint u sir,plssssssssssssssss

  8. Hello to u Marvin record artists,my stage name is,Bankky wise am singer am from akwa ibom state,am already sing before,I wanna sign Marvin record,if u want to hear my song is ready,my number is:08123874876,eyen akwa ibom I am,wasang.

  9. I wish i could be here to make the world happy atlist for one day i am an artist with a good tracks but yet dont know were and how to start God pls help me true the MAVIN amen.

  10. Dear sir my name is Adams stage name Dam-c i would love to join mavins crew and a singer and a rapper please i need ur sponsorship i hope i can find favour in your eyes

  11. I Am Thankgod Ekene Obasi#stage Name=elecks#am A Fan Of Mavins And Am A Song Writer And I Can Take Choruses And Solos And Even Rap. I Have (2 song,one Is Shining Star And The Other Is My Mavins) But My Major Problem Is Who To Help Me Become A Star (Pls Don jazzy If You A Can Help Me I Will A Be Pleased And God Will Bless You.) Love U All That Are Present In Mavins Now.

  12. I am so happy for dy boss don jazzy and his taleted actect i alway dram of becomeing a mainvs star doo it comes throug hard working and belive i belive i can become a star but i have to put more affot in all i do befor i be came dy best i belive some day i will love mainvs my sweet thinks gose to the don J and my two best koroda ballo and reekado banks i hope some day i will be like you guys or more love mainvs

  13. Hello Marvin one love 2 u guys . Am mfonobong Gabriel

    Priority is my stage name I am a song writer an also a singer(raper) 07089140725 I will love 2 join u guys i love Marvin

  14. Helo mavin, helo my boss don jazzy my name is michael ugo am one of d biggest fans of mavin am a song writer and also a musician with a wondaful voice, i will like to be among the mavin crew my numba to reach me is 08102805395 thanks

  15. HI to u all,am upcoming musician and i want my song to record in mavin record.so ple the BOSS DONJAZZY take me as your lastborn in mavin record production.here is my contact 07011163354. i love u all

  16. hi fans and friends…. nd 2 ma big daddy Don jazzy,my names are Amos Daniel omogbolahan,I always wish 2 be come part of d Mavis crew its not by mouth by d grace of God I no I will be dere sumday if nt now…I do sing in ma school with ma frnds..my stage na is phonic..my latest hit am working on 2 release titled(final)….daddy Don biko assist me in my endeavour nd train me lyk ur own child….cus I no I will one day becum a Mavis crew….love u all…my number is 08149014994…tank u

  17. good day people good day fans my name is Nduaka Ebenezer am from Abia state my stage name is evacon,I have loved Mavin’s crew from the day one of my life and I will like to be in that wonderful crew of wise men and women pls sir don I need ur help so that people can see the star you have made in me thanks good bye mavins.

    • I want 2 greet D boss don jazzy my real name z Queen dekpen i hve written mani songz i do sing bt nt un stage i only sing 4 my parent 2 hear i rap ad i also sing…….. my stage name iz nancy eja plz diz my number 09095437393 anitym u ned me cal me tank D boss am a fan of mavin ad i jxt want 2 bi among dem tankz

  18. LOL…………ITZ FUNNY HOW D WORLD WANNA BE DEM, WEN I SWEAR U DONT EVEN KNW D REAL DEM,PPLE JUST SAY WORDS ND DONT MEAN DEM,DEY B THINKIN WE FOOLS ND JUST BELIEVE DEM…….M JUST RILI BORED WITH WRYTIN FLOWS 4 ME….CHANNY

  19. Up you… >>Don Doro<>>DONJAZZY<<>>Korede,Di’ja,Reekado and D Prince <<>>pls tulk to Don Doro Jazzy.
    Am down on my hills.
    My real name chinonso.
    My No:07014142374.Am proud of suprememavin & Thanks so much.

  20. I am Fahad by name and hausa boy stil just 19 yrs i am already a singer who sang many songs

    but all i want is to be among mavins no matter how the stuation is i can manage it so please sir hr is my number if there is any possiblity of being among you guys

    08063888807

  21. The boss, Jazy himself am very happy in every thing u creating around the Marvin mostly how u came out with three new acts at a time and made them so famous in a blink of an eye am saying tanks that’s because I love those ghys so much, as for myself am a fresh act coming up from the street I would love to be part of the great mavins someday pls if u need my info here is my contact 08141194903 tank u don dorobucci

  22. hello mr don…..my name is Raymond Philemon but my stage name is Mk-polland…I am a big fan of d mavins crew and I will love to be one of them and only u can give me that opportunity sir…..I dreamed of becoming a popular musician and since then I av been planning and working on it…I am planning on releasing a track any time from now and I will love to use the MAVINS as my producer so pls mr don give me a chance and I will prove myself to all d great MAVINS that I am ready to do my very best to make MAVINS keep on going……my contacts sir-08161534168…pls make sure d boss DON JAZZY sees this msg pls.it means a lot to me……thank u all……

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