Entertainment icon and business juggernaut Snoop Dogg will release his much-anticipated new album’BUSH’ on Columbia Records this spring. ‘BUSH’ is entirely produced by Grammy Award-winner Pharrell Williams, and is a creative partnership with Doggy Style Records and i am OTHER.
Snoop has unveiled a taste of the first single “Peaches N Cream” in a short clip in advance of the official music video. The “teaser” debuts on multiple digital platforms including the newly unveiled site, FollowTheBush.com.
The historic pairing between longtime friends Snoop Dogg and Pharrell Williams came after multiple successful collaborations in the studio, starting over a decade ago. The duo made a pact with each other to restore the “missing” vibe in today’s music by creating songs dedicated to a “better present and an ideal future.”
Channeling retro-futuristic funk topped with a feel-good mix of R&B and pop, “BUSH” blossoms with “a funkadelic glow,” says Snoop Dogg, “totally different than anything either of us has ever done.” Anchored by Pharrell’s effervescent production and Snoop’s smooth vocals and delivery, the album features a number of surprise collaborations. In a recent interview with Power106 in Los Angeles, Pharrell Williams proclaimed, “Snoop’s album is better than mine.”